Google Ads Search Terms Report To Hide Some Searches

Google Ads is posting a notice in the Google Ads console telling advertisers that it has updated the search terms report to only include search terms that were searched by a significant number of users. Essentially, you won't be able to use this report to see all your search terms going forward. Google Ads在Google Ads控制臺中發布了一條通知，告知廣告客戶它已更新了搜索詞報告，僅包括大量用戶搜索的搜索詞。本質上，您將無法使用此報告查看以后的所有搜索字詞。

Here is a screen shot of this notice:

The learn more button goes here and there was one line added that reads "Starting September 2020, the search terms report only includes terms that a significant number of users searched for, even if a term received a click. You may now see fewer terms in your report."?“了解詳情”按鈕在此處，并且添加了一行，寫著“從2020年9月開始，搜索字詞報告僅包含大量用戶搜索的字詞，即使某個字詞獲得了點擊。您現在可能會在其中看到更少的字詞 您的報告。”

PPCRachel was one of the first to post about this on Twitter saying "So we will be potentially paying for search terms that are irrelevant but won’t be privy to the keywords we need to add as negatives?" And @grovention wrote "It will be harder to optimize ad spends now, as from September it will show search terms only with a significant number of searches. We expect better from you Google." PPCRachel是第一個在Twitter上發布此內容的人之一，他說：“因此，我們可能會為無關的搜索詞付費，但不會對我們需要添加為否定詞的關鍵字有所了解？” @grovention寫道：“現在，優化廣告支出將變得更加困難，因為從9月開始，它將僅顯示大量搜索字詞。我們希望Google會提供更好的廣告。”

Here is more:

I have not see any other announcement about this from Google. 我還沒有收到Google的其他任何公告。

I should also note that I believe Google Search Console reporting does this too. 我還應注意，我相信Google Search Console報告也可以做到這一點。

Forum discussion at Twitter.

Update: Google sent a statement to Search Engine Land on this:?更新：Google就此向Search Engine Land發送了一條聲明：

"In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We're continuing to invest in new and efficient ways to share insights that enable advertisers to make critical business decisions," a Google spokesperson told Search Engine Land Wednesday. “為了維護我們的隱私標準并加強對用戶數據的保護，我們對“搜索字詞”報告進行了更改，僅包含大量用戶搜索的字詞。我們將繼續以新的有效方式進行投資 共享能使廣告商做出關鍵業務決策的見解，” Google發言人周三對Search Engine Land說道。

by?Barry Schwartz