Google To Disallow Ads That Profit Or Blame Others For Sensitive Events

Google updated its Google Ads sensitive events content policy to prohibit ads that potentially profit from a sensitive event and ads that claim victims of a sensitive event were responsible for their own tragedy. This policy goes into effect on October 1, 2020. Google更新了Google Ads敏感事件內(nèi)容政策，禁止可能從敏感事件中獲利的廣告以及聲稱敏感事件的受害者對(duì)其悲劇負(fù)責(zé)的廣告。該政策于2020年10月1日生效。

Ads that potentially profit from a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism and related activities, conflict, and/or mass acts of violence. The example Google gave includes ads that appear to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/restricts access to vital supplies; sale of products or services which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to drive additional traffic. 可能從具有重大社會(huì)，文化或政治影響的敏感事件中獲利的廣告，例如民事緊急情況，自然災(zāi)害，公共衛(wèi)生緊急情況，恐怖主義和相關(guān)活動(dòng)，沖突和/或大規(guī)模暴力行為。Google提供的示例中包含的廣告似乎從悲劇事件中獲利，而對(duì)用戶卻沒(méi)有明顯的好處；價(jià)格欺詐或人為抬高價(jià)格，禁止/限制獲取重要物資的機(jī)會(huì)；銷(xiāo)售敏感事件期間可能不足以滿足需求的產(chǎn)品或服務(wù)；使用與敏感事件相關(guān)的關(guān)鍵字來(lái)嘗試吸引更多流量。

Ads that claim victims of a sensitive event were responsible for their own tragedy or similar instances of victim blaming; ads that claim victims of a sensitive event are not deserving of remedy or support. The example Google gave includes ads which claim victims from certain countries were responsible or deserving of a global public health crisis 聲稱敏感事件受害者的廣告應(yīng)為自己的悲劇或類(lèi)似的受害者責(zé)任負(fù)責(zé)；聲稱是敏感事件受害者的廣告不應(yīng)獲得補(bǔ)救或支持。Google提供的示例中包含一些廣告，聲稱某些國(guó)家的受害者對(duì)全球公共衛(wèi)生危機(jī)負(fù)有責(zé)任或應(yīng)承擔(dān)的責(zé)任

The new policy will be in effect starting from October 1st, 2020. 新政策將從2020年10月1日開(kāi)始生效。

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by?Barry Schwartz