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快到12月，又要開始做新一年的規(guī)劃了。
提前規(guī)劃社媒日歷可能對一些小伙伴來說是一件不容易的事情，但本文會先幫你搞定全年的重點(diǎn)營銷日歷。剩下的大家根據(jù)自己公司實(shí)際情況再補(bǔ)充一些重要日子和營銷主題進(jìn)去。我們先來談?wù)劄槭裁磧?nèi)容日歷至關(guān)重要：
- 確保你抓住每個(gè)機(jī)會吸引受眾，不會錯(cuò)過重要日期
January 01: New Year’s Day
January 04: World Braille Day& National Trivia Day
January 05: Golden Globe Awards
January 11: National Human Trafficking Awareness Day
January 14:?National Dress Up Your Pet Day
January 20: Martin Luther King Jr. Day(US)
January?19: National Popcorn Day
January?21: National Hugging Day
January?23: National Pie Day
January?24: International Education Day
January?24: National Compliment Day
January?28: National Data Privacy Day
- January?28:?Global Community Engagement Day
- January 29:?National Puzzle Day
- January 29:?Chinese New Year
- January?31: National Hot Chocolate Day
除了對新年的期待，我們還可以在社媒回顧過去一年的點(diǎn)滴，分享精彩時(shí)刻。回顧你品牌的成就、里程碑和經(jīng)驗(yàn)教訓(xùn)。就像下面的品牌discoverneom那樣，無疑，這是個(gè)成功的內(nèi)容方向，該帖子吸引了297萬的播放量，不少粉絲在下面評論Wow incredible.
圖片來源：discoverneom Instagram
February 02: Groundhog Day
February 02: Grammy Awards
February 04: World Cancer Day
February 09: Super Bowl Sunday
February 13: Galentine’s Day&Galentine’s Day
February 13: Internet Friends Day
February 13: World Radio Day
February 14: Valentine’s Day
February 17: Random Acts of Kindness Day
February 18: Drink Wine Day
February 20: National Love Your Pet Day
February 20: World Day of Social Justice
February 22: National Margarita Day
- February 23:?World Understanding and Peace Day
Pandora品牌的“Little Acts of Love”營銷活動(dòng)邀請用戶分享他們的個(gè)人愛情故事，使用標(biāo)簽 #PandoraLittleActsofLove。鼓勵(lì)用戶生成內(nèi)容，回想那些讓情侶關(guān)系變得特別的小事。
Quip電動(dòng)牙刷則是在海報(bào)使用簡潔而鮮明的紅色心形背景吸引注意力。
Cheerios 品牌通過以情人節(jié)為主題的限量產(chǎn)品，讓早餐成為充滿樂趣和浪漫的時(shí)刻。
以下是一些情人節(jié)標(biāo)題的靈感，希望對你有用：
- The first best is falling in love. Second best is showing your love with ____________. [insert your product]
- All you need is love. But don't let your other half get hungry this Valentine's Day. Book now!
- What's a _________ [insert buyer persona] favorite thing about Valentine's Day? All the _________. [insert a word with double meaning]
- A gift as __________ [insert adjective that describes product] as your love.
- Treat yourself this Valentine's Day with our __________. [insert offer]
March 01: Zero Discrimination Day
March 02: National Read Across America Day
March 03: World Wildlife Day
March 07: National Cereal Day
March 07: National Day of Unplugging?
March??08: International Women’s Day
March 09: Daylight Savings Time
March?10: National Napping Day
March?14: World Sleep Day
March?14:?Pi Day
March?15: National Consumer Rights Day
March?17: St. Patrick’s Day
March?18:?Global Recycling Day
March 19: National Let’s Laugh Day
March 20: Start of Spring
March?20: International Day of Happiness
March?21: World Down Syndrome Day
March?21: World Poetry Day
March?22: World Water Day
March?23: National Puppy Day
March?23: World Meteorological Day
March?25: International Waffle Day
March?27: World Theatre Day
March?30: Doctors’ Day
March?30:?Mother’s Day (UK + Ireland)
March?31: International Transgender Day of Visibility
圖片來源：Instagram
- April 01: April Fools’ Day
- April 02: Autism Awareness Day
- April 02: National Walking Day
- April?03: National Burrito Day
- April?04:?Walk to Work Day
- April?05: Deep Dish Pizza Day
- April?07: World Health Day
- April?07: National Beer Day(US)
- April?10: National Siblings Day
- April?11: National Pet Day
- April?12: National Grilled Cheese Day
- April?12: International Day of Human Space Flight
- April?17: National High Five Day
- April?21: World Creativity and Innovation Day
- April?28: National Superhero Day
- April?29: International Dance Day
漢堡王經(jīng)常用愚人節(jié)來吸引觀眾。這家快餐連鎖店將經(jīng)典的漢堡Whopper變成了一款牙膏，并配以幽默的廣告，成為了一個(gè)不錯(cuò)的愚人節(jié)促銷創(chuàng)意。
May?01:?Workers Day
May?04: Star Wars Day
May?04: World Laughter Day
May?05: Cinco De Mayo
May?06: National Nurses Day
May?06: National Teachers’ Day
May?11: Eat What You Want Day
May?11: Mother’s Day(US + Canada)
- May 12: International Nurses Day
- May?16: International Day of Light
- May?16: Endangered Species Day
- May?18: International Museum Day
- May 19: Plant Something Day
- May?20: National Rescue Dog Day
- May?25: National Wine Day
- May?28: National Burger Day
- May?29: National Biscuits Day
- May?31: World No Tobacco Day
案例:National Teachers’ DayThrive Market 通過贈(zèng)品表達(dá)了對老師的感謝。同時(shí)還提醒人們：全年為教師提供免費(fèi)會員資格。
父親節(jié)是通過勵(lì)志名言來觸動(dòng)粉絲心靈的絕佳方式，比如歌手Michael Bublé說的：“父親身份是最美好的事情。你無法在它發(fā)生之前解釋它；就像在別人從未游泳之前告訴他們水的感覺。”
The Sleep Company通過展示購買床墊前后的Emoji表情變化，直觀地傳達(dá)產(chǎn)品帶來的積極變化。購買前的表情顯得疲憊和不滿，而購買后的表情則顯得愉快和滿足。雖然沒有直接的呼吁行動(dòng)（Call to Action），但通過展示購買后的積極效果，間接鼓勵(lì)消費(fèi)者考慮購買。
August 01: National Girlfriend Day
August?02: International Beer Day
August?03: National Sister’s Day
August?03: National Friendship Day
August?07: Purple Heart Day
August?08: International Cat Day
August?09: Book Lovers Day
August?10: National Lazy Day
August?15: National Relaxation Day
August?16: National Tell a Joke Day
August?17: National Non-Profit Day
August?19: National Aviation Day
August?19: World Photography Day
August?20: National Radio Day
August?21: World Senior Citizen’s Day
August?22: National Tooth Fairy Day
August?26: National Dog Day
August?26: Women’s Equality Day
August?30: National Beach Day
你可以巧妙地將這個(gè)節(jié)日與自己的產(chǎn)品或服務(wù)結(jié)合起來來進(jìn)行推廣，特別是如果你的產(chǎn)品能夠幫助人們更輕松地完成工作，就像下圖DragDropr品牌在這里所做的那樣。
September 01: Labor Day
September 05: International Day of Charity
September 06: Read a Book Day
September?07: National Beer Lover’s Day
September?07: Grandparents’ Day
September?10: Suicide Prevention Day
September?11: Patriot Day
September?15: First Day of Hispanic Heritage Month
September?18: National Cheese Burger Day
September?21: International Day of Peace
September?22: Start of Fall/ First Day of Autumn
September?25: National Daughters Day
September?26: National Pancake Day
September?27: World Tourism Day
September?28: National Drink Beer Day
September?28: National Sons Day
September?29: World Heart Day
September?30: International Podcast Day
案例：First Day of Autumn
秋天有很多值得期待的事情，品牌可以利用這一天讓您的追隨者對即將到來的季節(jié)感到興奮。您可以創(chuàng)建與秋季相關(guān)的內(nèi)容，向這個(gè)美麗而溫馨的季節(jié)致敬。記得用暖色調(diào)裝飾您的帖子?，例如：
您可以社交媒體上分享#FirstDayOfFall的內(nèi)容。并吸引跟隨者互動(dòng)。以下這些不錯(cuò)的點(diǎn)子或許對你有用?
- 鼓勵(lì)他們分享#FirstDayOfFall有意義的相片(就像前幾天我們都在朋友圈分享秋天的第一杯奶茶一樣)
-
問粉絲為什么喜歡秋天。這個(gè)簡單的問題可以讓您的更深入地了解他們的喜好
來自O(shè)PPO秋天的第一天，則是在一堆的樹葉下藏滿了該品牌的產(chǎn)品：手機(jī)，電子手表，耳機(jī)等，秋天的感覺十足。引導(dǎo)粉絲在樹葉下尋找藏著的寶藏，并說出它們的名字，以此吸引粉絲互動(dòng)。
October 01: International Coffee Day
October?01: World Vegetarian Day
October?02: International Day of Non-Violence
October?03: National Boyfriend Day
October?04: National Taco Day
October?04: World Animal Day
October?04: World Smile Day
October?05: World Teachers’ Day
October?06: National Coaches Day
October?07: National Inner Beauty Day
October?10: World Mental Health Day
October?11: National Coming Out Day
- October 13: Thanksgiving (Canada)
- October?14: Indigenous Peoples’ Day
- October?14: National Dessert Day
- October?16: World Food Day
- October?16: National Boss Day
- October?26: National Pumpkin Day
- October 29: National Cat Day (US)
- October?30: National Candy Corn Day
為產(chǎn)品賦予萬圣節(jié)的特色，能讓顧客以全新的視角看待你的商品。此時(shí)，他們正沉浸在萬圣節(jié)的氛圍中，這種聯(lián)想會重新點(diǎn)燃他們對你產(chǎn)品的興趣。也許你覺得奇怪，但看到下面這款萬圣節(jié)靈感的星巴克飲品照片，我就忍不住想去附近的星巴克點(diǎn)一杯冰 frappe coffee（當(dāng)然，最好不要有僵尸手啦）。
圖片來源：Starbucks
November?01: World Vegan Day
November?03: National Sandwich Day
November?03: Daylight Savings Time Ends
November?10: Science Day for Peace and Development
November?11: Veterans Day
November?13: World Kindness Day
November?14: National Pickle Day
November?14: World Diabetes Day
November?15: America Recycles Day
November?16: National Fast Food Day
November?19: International Men’s Day
November?20: Trans Day of Remembrance
November?21: World Television Day
November?23: National Espresso Day
November?27: Thanksgiving Day
November?28: Black Friday
案例：Black Friday
互動(dòng)猜謎游戲是一個(gè)有趣且引人入勝的感恩節(jié)社交媒體創(chuàng)意。品牌可以設(shè)計(jì)文字謎題或圖像游戲，讓用戶尋找代表感恩理由的詞語或符號，比如家庭、健康或溫暖。這種類型的感恩節(jié)互動(dòng)帖子增添了趣味元素，使品牌成為他們節(jié)日享受的一部分。
圖片來源：21kschool
案例：Thanksgiving
還可以邀請粉絲分享他們珍貴的節(jié)日回憶。品牌可以引導(dǎo)用戶回想感恩節(jié)對他們的意義，無論是家庭傳統(tǒng)、最愛的食譜，還是難忘的聚會。
這種方式可以營造社區(qū)氛圍感，讓粉絲們能夠?yàn)g覽并回應(yīng)彼此的故事。通過激發(fā)個(gè)人互動(dòng)，品牌能夠加強(qiáng)與受眾的聯(lián)系，使他們的感恩節(jié)社交媒體帖子更加貼近人心和富有意義。
December?01: Cyber Monday
December?02: International Day for Abolition of Slavery
December?03: Giving Tuesday
December?04: National Cookie Day
December?05: International Volunteer Day
December?07: Pearl Harbor Remembrance
December?15: Bill of Rights Day
December?17: National Maple Syrup Day
December?21: Start of Winter
December?21: Look on the Bright Side Day
December?22: National Short Person Day
December?24: Christmas Eve
December?25: Christmas Day
December 26 — Boxing Day
December?31: New Year’s Eve
bathandbodyworks品牌通過“12天圣誕節(jié)”，采用每日更新的方式。每天揭曉一個(gè)新的驚喜，無論是限時(shí)折扣還是獨(dú)家產(chǎn)品發(fā)布。這一策略能夠持續(xù)吸引觀眾的關(guān)注，讓他們迫不及待想要發(fā)現(xiàn)接下來的內(nèi)容。
以上，如果文章對你有幫助, 點(diǎn)個(gè)贊, 點(diǎn)個(gè)在看吧！?記得先收藏哦。下周見！個(gè)人簡介
Hi 我是小熊，一個(gè)力求只分享干貨的品牌推廣小主管一枚。
關(guān)注我，海外營銷干貨每月更新。(所有分享都是下班后業(yè)余時(shí)間總結(jié)和發(fā)布)
(VX: kimi20288交個(gè)朋友)。
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